Jason Lim is the co-founder of ROADS.sg and a leading advocate for safe and responsible riding in Singapore. Widely known for sharing sharp insights on road safety issues, analysing traffic incidents, and educating riders through multiple media platforms, Jason is deeply committed to raising riding standards. An adrenaline junkie at heart, he has toured on-road and off-road across some of the world’s most challenging terrains—including Mongolia, Austria, New Zealand, and Georgia. He currently rides a Ducati Diavel.