BMW’s new logo marks the greatest change to the company’s trademark branding since the iconic emblem was introduced in 1917.
There are two major changes to the updated logo. BMW is changing to a flatter design, forsaking the 3D effects and shading that were introduced in 1997.
The second change is the removal of the black outer ring and replacing it with a transparent background.
Source“The new communication logo radiates openness and clarity,” explains Jens Thiemer, Senior Vice President Customer & Brand BMW.
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