Our roads reflect who we are as a community, with a mix of speed, patience, and sometimes, frustration.
But every once in a while, we witness moments that remind us kindness still exists on the road: a driver slowing down to let someone merge, a rider helping another after a stall, a motorist giving way with a simple nod of understanding.
It’s these quiet acts of courtesy that inspired us to launch something new. A campaign that not only celebrates safe, responsible drivers, but also rewards them for it.
“At Budget Direct Insurance, our standard policy is designed for safe, responsible drivers. By focusing on safer motorists, we can help keep premiums low while building a community committed to protecting one another on the road.”
– Simon Birch, CEO of Budget Direct Insurance
Promoting Safer Roads Through Responsible Driving and Insurance Awareness
In Singapore’s busy traffic, a little graciousness can go a long way.
Whether it’s slowing down to let someone merge, giving space to cyclists, or simply choosing patience over frustration, these small acts make our roads safer and friendlier for everyone.
At ROADS.sg, we’ve always believed that road safety goes beyond enforcement, and it’s also about empathy, awareness, and community.
This month, we’re taking that message one step further with the launch of our Community Graciousness Rewards campaign, powered by a partnership with Budget Direct Insurance.
Through this initiative, we want to recognise and reward motorists who not only protect themselves with proper insurance but also embody the values of kindness, consideration, and responsibility on the road.
And to show our appreciation, we’re giving $50 in cash to drivers who qualify through our campaign.
Encouraging Positive Driving, One Insurance Policy at a Time
For years, we’ve shared stories that highlight both the dangers of reckless behaviour and the importance of thoughtful driving.
Now, we want to take a more active step by celebrating those who make a positive difference.
The Community Graciousness Rewards campaign is our way of saying thank you to the everyday drivers who choose to be mindful, the ones who slow down, give way, and keep calm even when traffic gets tough.
By pairing this message with an insurance sign-up incentive, we hope to inspire more motorists to not just drive safely, but to drive with heart.
When a driver purchases a Budget Direct Insurance policy using our promo code ROADSSG, they’ll be invited to complete a short reflection about what community graciousness means to them.
This isn’t just a formality but also a chance for each participant to pause and think about their role in shaping a kinder road culture in Singapore.
Once verified, eligible participants will receive a $50 cashback from us, processed via PayNow within 30 working days. This reward is provided exclusively by ROADS.sg and is limited to the first 25 qualified participants each month.
Reflecting on Gracious Driving and Why Insurance Still Matters
Unlike a typical promotion, this campaign isn’t just about rewards but it’s about reflection.
As part of their participation, drivers will be asked a few simple but meaningful questions: what community graciousness means to them, how often they practise courteous driving habits, and what actions best reflect graciousness on the road.
They can even share personal stories or photos of moments where they’ve shown kindness behind the wheel, from helping another motorist in distress to giving way during peak-hour congestion.
Some of these stories may be featured (anonymously) on our page, serving as gentle reminders that there’s more good out there than we often notice.
We believe that road safety and community graciousness go hand in hand.
Each act of patience or consideration, however small, sets an example for others.
It turns the focus from frustration and blame toward understanding and empathy which are values we could all use a little more of on the road.
More Than a Reward: Strengthening Road Culture Through Shared Values
Every month, we’ll be recognising up to 25 verified participants who qualify for the $50 cashback.
But beyond the reward, this is really about building momentum, about starting conversations and encouraging reflection that lasts far longer than the campaign period.
We’ll also be sharing insights gathered through the reflections and survey responses (without identifying individuals) to spark awareness and understanding among the wider motoring community.
By highlighting these collective voices, we hope to build a movement that reminds all of us that graciousness isn’t rare but it just needs to be recognised!
More Safe-Driving Tips From Our Past Collaborations
Education has always been at the core of strengthening Singapore’s road culture. Over the years, we’ve partnered with Budget Direct Insurance to produce meaningful content that promotes safer habits, raises awareness and encourages more mindful behaviour behind the wheel.
Here are two examples of our previous collaborations that highlight practical lessons and real-life perspectives on how we can all play a part in making our roads safer:
Join Us in Making Roads Kinder, One Insurance Purchase at a Time
Our campaign launches on the first day of every month and runs until the last day of the month at 11:59 PM.
Each cycle renews monthly, giving drivers multiple opportunities to take part.
If you’re planning to purchase or renew your car insurance soon, consider using our promo code ROADSSG when buying from Budget Direct Insurance. You’ll enjoy trusted protection, and if you’re among the first 25 verified participants each month, you’ll also receive $50 in cash from ROADS.sg.
We invite all motorists to take this small but meaningful step with us. Let’s make our roads a place where safety and graciousness go hand in hand, where slowing down for someone else doesn’t feel like a burden, but a shared understanding of community.
Because every act of kindness, every wave of thanks, every moment of patience brings us closer to a better journey together!
Claim your S$50 Reward here: https://roads.sg/community-reward/
