From sponsoring major pickleball events to securing a podium finish, Leapmotor continues to connect with Singapore’s growing sporting community beyond the automotive world.
As pickleball continues to gain momentum in Singapore, the sport is becoming more than just a recreational activity. It is increasingly bringing together professionals, businesses and communities through friendly competition and shared experiences.
This spirit was on full display at the PickleX Cup Finance Championship 2026, held on 17 October at The Sports Arina @ Singapore Expo, where 10 teams came together for a day of competitive pickleball, camaraderie and networking.
The title sponsor of the event was Leapmotor, the electric vehicle manufacturer that has been expanding its presence in Singapore, specifically in the fast-growing pickleball scene. Leapmotor is distributed by Cycle & Carriage in Singapore.
Through its sponsorship and active participation, Leapmotor demonstrated how automotive brands can engage with local communities beyond traditional showrooms and vehicle showcases, creating meaningful connections through sport.
Driving Connections Beyond the Showroom
For Leapmotor, its involvement in the PickleX Cup Finance Championship represents another opportunity to engage with Singapore’s growing pickleball community.
With the sport gaining popularity among working professionals, corporate tournaments such as PickleX Cup offer a unique environment where participants can build relationships, strengthen team bonds and connect with industry peers.
By supporting such initiatives, Leapmotor is able to introduce its brand to audiences in a setting that feels natural and engaging, allowing people to connect with the brand through shared experiences rather than conventional advertising.
The partnership also reflects the growing importance of community engagement in the automotive industry, where brands are increasingly looking beyond product-focused marketing to build stronger relationships with consumers.
For Leapmotor, supporting pickleball provides an avenue to be part of a lifestyle that values accessibility, participation and connection.
A Growing Commitment to Singapore’s Pickleball Scene
Leapmotor’s involvement in the PickleX Cup Finance Championship is not its first venture into Singapore’s pickleball community.
Earlier in July, the brand took on the role of Presenting Partner and Official Automotive Partner of the PPA Asia 500 Leapmotor Singapore Open 2026, one of the most significant professional pickleball tournaments staged in Singapore.
Held from 23 to 26 July at The Sports Arina @ Singapore Expo, the tournament brought together professional and amateur players, with Leapmotor showcasing its electric vehicle lineup, including the C10 SUV, to visitors and spectators.
The partnership marked a significant step in Leapmotor’s engagement with the local sporting community, providing an opportunity to introduce its electric mobility offerings to a wider audience.
Its subsequent support of the PickleX Cup Finance Championship extends that engagement into the corporate sporting scene, where pickleball is increasingly becoming a platform for professional networking and relationship building.
Together, these initiatives demonstrate how Leapmotor is using sport to create brand familiarity while contributing to the growth of Singapore’s pickleball ecosystem.
Leapmotor team Secures Second Place as DBS Defends Its Title
Beyond its role as a sponsor, Leapmotor also stepped onto the courts to compete in the Championship.
The tournament saw 10 teams battling it out, with several familiar contenders returning from the PickleX Cup Finance Invitational held in March.
Following a series of competitive matches, Team DBS emerged victorious once again, successfully defending its title as the reigning PickleX Cup Finance Champion.
Team Leapmotor secured an impressive second-place finish, demonstrating that the brand’s participation extended well beyond sponsorship.
Meanwhile, Team OCBC claimed third place, adding another podium finish to its record after finishing as first runner-up in the March Invitational.
PickleX Cup Finance Championship 2026 Results
- Champion: Team DBS
- First Runner-Up: Team Leapmotor
- Second Runner-Up: Team OCBC
The results highlighted the competitive spirit of the Championship, with returning teams continuing to perform strongly while new contenders made their mark.
For Leapmotor, its runner-up finish added a memorable sporting achievement to its involvement, reinforcing its presence as an active participant in the community it supports.
Building Brand Awareness Through Meaningful Experiences
As Singapore’s electric vehicle market continues to evolve, establishing brand recognition and consumer familiarity remains important for emerging automotive players.
For Leapmotor, whose electric vehicle offerings include the C10 SUV, community-based initiatives provide opportunities to introduce the brand to audiences who may not otherwise encounter it through traditional automotive channels.
Unlike conventional advertising, sporting partnerships create an environment where brands can engage with participants and spectators through shared interests.
Whether through supporting major professional tournaments or participating in corporate competitions, Leapmotor’s presence in the pickleball scene helps associate the brand with the energy, accessibility and community spirit of the sport.
More importantly, these initiatives allow Leapmotor to build familiarity with Singaporean audiences through experiences that extend beyond the vehicles themselves.
More Than Just a Game
Building on the success of the Finance Invitational in March, the PickleX Cup Finance Championship continues to showcase the role pickleball can play in connecting professionals across Singapore’s financial sector.
While competition remains at the heart of the tournament, its wider appeal lies in the opportunities it creates for participants to connect, network and develop friendships outside the workplace.
Support from brands such as Leapmotor helps make these experiences possible, demonstrating how corporate partnerships can contribute to the development of sporting communities.
With Leapmotor continuing to establish its presence in Singapore, its involvement in events such as PickleX Cup and PickleMall reflects an approach to brand building that places people and shared experiences at the centre.
Because sometimes, the strongest connections are made not on the road, but on the court.
