A leading name in Singapore’s public transport scene, SBS Transit has been nominated for the Road Safety Champion Company award at ROADS Awards 2025 for its forward-looking, people-centred safety initiatives.

The School-Friendly Public Bus Initiative empowers children as young as six to travel independently, supported by trained Bus Ambassadors and community volunteers—reducing risks at school zones while nurturing safe commuting habits from a young age.

Their “Be Road Safe for Life” campaign takes this further by reaching children in classrooms and the community through road safety education, interactive learning, and collaboration with the Singapore Police Force and Road Safety Council.

In a bold move that bridges public health and transport, SBS Transit became the first operator to launch an AED-On-Buses programme, equipping 56 buses and training all Bus Captains as first responders. This boosts emergency readiness in areas with higher elderly populations.

Meanwhile, the iLearn training platform enhances Bus Captain performance through data-driven interventions and continuous learning, translating into safer roads for all.

SBS Transit’s blend of innovation, community collaboration, and compassion reflects a deep-rooted commitment to safeguarding every journey—making them a deserving nominee for this year’s Road Safety Champion Company accolade.